SLAYING THE STYLE GAME: BLACK CULTURE’S INFLUENCE ON FASHION TRENDS
By Srishti Sharma
From music beats to storytelling feats, and especially in the world of style, the Black community has been setting trends that hit different levels of cool. As we celebrate Black History Month, it's imperative to shine a spotlight on the rich tapestry of fashion trends that originated from the creativity, resilience, and innovation of the Black community. From the streets to the runways, these trends continue to shape and redefine the way we perceive and engage with fashion.
African American fashion finds its roots deeply embedded in the diverse cultural experiences of African, Caribbean, and Black-American communities. The fusion of these cultural elements has given rise to a unique aesthetic that resonates globally. From vibrant prints to intricate beadwork, African American fashion tells a story of resilience, creativity, and celebration of heritage. Here we take a look at trends that continue to be relevant in 2024, but find their roots back to the African American community.
Nail Art
Credit: Kevin Domfeh / @kevindomfeh
You read it right, your beloved nail art owes its popularity to the creativity of the Black community! Although nails have a history dating back to 3000 BC, with Egyptian women wearing artificial nails made of ivory, bone, and gold, it's the Black culture that has been driving the trend forward. From the disco era of the 1970s to modern-day icons like Cardi B, Black culture has led the way in showcasing intricate designs and bold colours in nail art. Athletes such as Florence Griffith Joyner and Sha’Carri Richardson have also embraced striking acrylic nails, showing that nail fashion is more than just about looks—it's a symbol of resilience and self-expression deeply rooted in Black culture.
Hoop Earrings
Credit: Terricks Noah / @major001
Hoop earrings, a fashion staple embraced by diverse communities today, originally found their cultural significance within the African American community. Originating from ancient African and Caribbean traditions, hoop earrings have been a cherished accessory among African American women and men for generations. In the 1960s and 1970s, influential figures like Nina Simone and Angela Davis proudly wore hoop earrings, imbuing them with a sense of pride and defiance against societal norms. As hip-hop culture rose in the late 20th century, hoop earrings became synonymous with urban style and street fashion. Artists and celebrities like Salt-N-Pepa and Queen Latifah incorporated hoop earrings into their signature looks, further cementing their status as symbols of Black identity and empowerment.
Oversized Clothes
Credit: Mike Vo / @thevoncomplex
The history of oversized wear traces back to the emergence of hip-hop culture in the 1970s and 1980s when it became a symbol of urban style and self-expression. In the 1990s, urban style underwent a transformation influenced by Black Nationalism and African trends. MC Hammer popularized oversized "Hammer pants" and other baggy clothing styles in the rap world. In the early 2000s, oversized wear continued to shape pop culture and fashion, with artists and celebrities showcasing its appeal in music videos and public appearances. The concept of athleisure in the 2010s further propelled oversized trends, with brands like Nike and Adidas embracing the style. Celebrities like Beyoncé and Rihanna capitalized on the trend, launching their own lines featuring oversized pieces. Today, oversized wear remains a staple in fashion, reflecting the enduring influence of African American fashion on global style.
Prints
Printed clothing has been a timeless trend in fashion, with African American influence playing a pivotal role in shaping its evolution. From vibrant patterns to cultural motifs, African American fashion has left an enduring imprint on the industry, captivating designers and enthusiasts alike. Among the most iconic examples of African American influence is the dashiki, a loose-fitting blouse adorned with bright colours and intricate designs originating from West Africa. Popularized during the Civil Rights Movement, the dashiki became a symbol of cultural pride for Black Americans, reflecting their embrace of heritage and identity. Today, the dashiki's vibrant aesthetics have seamlessly transitioned into modern-day streetwear and high fashion, maintaining its status as a hallmark of African American style and expression.
Sneakers
Credit: Glodi Miessi / @glodimiessi
Lastly, there's the iconic trend of sneakers. Originally designed for functionality, sneakers have transcended their utilitarian roots to become emblematic fashion statements, courtesy of the ingenuity of the African American community. Spearheaded by icons like Michael Jordan, sneakers have evolved from athletic gear to cultural symbols, with each design telling a story of innovation and style. The Air Jordan line, in particular, introduced by Jordan in collaboration with Nike, revolutionized the sneaker landscape, turning them into coveted collectibles.
Fashion owes much of its vibrancy to African American culture, a constant reminder to embrace diversity and celebrate our unique styles.
Cover Image Credit: Clarke Sanders / @clarkecreates