BEYOND THE SEAMS: EDITH ANDREA REFINES SUSTAINABLE LUXURY
BY: JANICE RONAN
Effortless elegance, style, sustainability and ease – Designer, Edith Andrea (EA) is re-shaping the way we think about fashion. Founded in 2024 by Andrea Chiriboga, who holds nearly a decade of experience in the fashion industry, set out to create a brand from the simple but progressive notion that luxury fashion should not feel like an inconvenience to wear.
With sustainable practices in mind and a keen eye for understated luxury, Andrea noticed a disconnect in the market – a need for high-quality, versatile, everyday pieces that didn’t force you to pick between looking stylish and feeling great. So, she connected the dots, creating a line that seamlessly blends refined looks with everyday wearability. Think elevated staples for those who appreciate luxe design but also want to really live in their clothing.
Courtesy of Edith Andrea website
Behind the seams, transparency, resourcefulness and inclusivity are at the heart of the brand’s philosophy. Edith provides detailed information on her site and social media pages about the sourcing and production of each garment, helping potential consumers to make informed decisions. Every garment reflects an eco-friendly ethos, mindfully constructed from sustainable materials that honor both elegance and responsible fashion values.
Through educating her potential buyers on the importance of eco-friendly fashion, she has built a culture of trust, responsibility and awareness. An added, unique touch – brand models are profiled, highlighting diversity and inclusion adding personalized tidbits about each one that make you feel like you know them. It’s all about forming deeper connections, one face at a time.
With the understanding that earth friendly fashion should be and can be accessible to everyone at any time, the Edith Andrea collections offer a wide range of size options, ensuring all body types can enjoy her creations. Many pieces are adaptable, incorporating removable features that add to styling and additional comfort.
“Quality is at the heart of everything we do. We meticulously select premium materials that not only enhance the look and feel of our garments but also stand the test of time. Sustainability is a crucial part of our ethos. We strive to minimize our environmental impact, implementing sustainable practices in our sourcing, production, and distribution processes.”
~ Edith Andrea
Recently, Edith Andrea took to the Startup Fashion Week runway to debut their latest winter collection entitled, Serenity Pearl. The line featured ten captivating and timeless looks that oozed comfortable sophistication while displaying the brand’s core values. A group of diverse and multicultural models of all shapes and sizes graced the runway in stunning yet wearable looks, a testament to the fact that Edith Andrea is for everyone, anytime.
Photo: @jimorgillphotography
Edith Andrea isn’t just crafting clothing – she has the foresight of what’s possible in the future of fashion and is executing that vision. By mixing ease with elegance, style with sustainability and inclusivity with intention, EA is mapping out a trusted and true route where luxury feels accessible and personal. Her collections are not just garments – they are an intimate invitation to join her on her journey of living beautifully and responsibly every day. The brand radiates what it means to care, for the environment, the people and for the art of stylish dressing. Every EA piece conveys a story of connection, between designer and consumer, style and comfort, and between fashion and future. Edith Andrea is proving that looking good and doing good aren’t mutually exclusive – it is the new standard.
Edith Andrea is one to watch, to keep up with what’s next on the EA journey or browse and shop their latest collections, visit edithandrea.ca or follow them along on IG.
Cover Image credit: @batchan.official