BEYOND ORGANIC COTTON: SOORTY INTRODUCES COLLAGEN INFUSED ECO-DENIM
By: Prachi Khatri
Ever since the rise of eco-friendly consumers, there have been many interesting innovations across the fashion world. The quest for sustainability is already shaping the drive to innovation and transforming the fashion landscape. As per a PwC survey less than a year ago, people are willing to spend an average of 9.7% more on sustainability-produced items even as cost-of-living and inflation concerns are on the rise.
Keeping up with this demand, there are mind-blowing innovations across the globe where brands are coming up with green products that are comfortable and feel good for the body as well as for the environment. Data suggests one in every four individuals suffers from skin conditions and therefore the demand for skin-friendly fabric is extremely high.
Soorty, a leading brand in denim manufacturing, has recently come up with a perfect solution for people with skin issues who would not even be able to think of wearing denim due to its thick fabric and failure to support skin hydration. Soorty has recently introduced a collagen-infused jeans perfectly suited for individuals with sensitive skin.
Collagen-infused jeans are produced using modern textile engineering. Soorty has introduced the marine collagen peptide into denim fabric, making denim breathable as well as skin-friendly. The bionic fiber produced from skin-friendly technology is known to be soft and long-lasting, shape retention giving a perfect fit. Collagens possess the quality to prevent aging and preserve moisture. Its use in dietary supplements and cosmetics products is no news. It is the long-lasting skin benefits that make collagen infusion in the fabric a great combination.
Conventional denim production can be labor-intensive as it requires multiple washings and harsh chemicals. Collagen-infused fabric requires less water and energy consumption, making it more sustainable to produce as fewer wash cycles are required in its finishing. In contrast to transient fabric coatings, the collagen infusion also lasts the entire life of the garment, increasing its longevity.
We all know the regular jeans can feel rough and rigid, sometimes unbearable in warmer months, especially for sensitive skin. Soorty’s collagen-infused jeans is a perfect solution for people with highly sensitive skin, as it gives its wearers an extra boost to skin care throughout the whole day, hydrating and revitalizing the skin.
“Imagine jeans that care for you. Crafted with precision and science, Collagen Denim is rooted in functionality, well-being, and inclusivity. Infused with collagen peptides for skin-soothing benefits, it opens endless possibilities for denim designers—from serving as an ideal foundation for adaptive clothing to offering anyone a refreshing, luxurious feel. We’re happy to deliver the joy of effortless luxury in jeans, showcasing the transformative power of thoughtful textile”—Eda Dikmen, senior marketing & communications manager, Soorty, in a press release.
As per a recent study by McKinsey & Company, 67% of the consumers consider sustainable material when making a purchase. Soorty’s innovation is part of a larger movement towards smart fabrics that integrate technology with eco-consciousness. The brand believes that denim is a unique canvas to innovate and unleash imagination, as it’s the most popular fabric on the planet that is functional, versatile, easy, and long-lasting.
Soorty’s initiative sets a precedent for integrating wellness and design with purpose. It serves as a foundation for great possibilities to explore everyday wearability with modern innovation. Soorty Denimkind is living up to its core values to design for purpose, innovation, and sustainability. We are moving into a new era of smart clothing where fashion is all about functional and high-performance fabric that goes beyond aesthetics. Soorty’s collagen-infused jeans symbolize a shift in how fashion is approaching textile innovation.