FASHION’S WEATHER REPORT: HOW FASHION IS ADAPTING TO CLIMATE CHANGE

By Srishti Sharma

Climate change is causing significant shifts in weather patterns worldwide, and its impact is felt across various industries. The fashion industry, in particular, is faced with new challenges as it grapples with the effects of this change. One of the key challenges that it presents to the fashion industry is the need to address shifting weather conditions. Traditionally cold regions are experiencing warmer temperatures, while previously warm areas are encountering cooler climates. These changes disrupt the typical seasonal fashion cycles and require brands and designers to reevaluate their fabric choices and production strategies. Here, we explore how fashion is adapting fabric choices to accommodate evolving climate conditions, ensuring both comfort and sustainability.

Lightweight and Breathable Fabrics for Warmer Climates:

In regions previously known for cooler climates, rising temperatures necessitate the use of lightweight and breathable fabrics to ensure comfort in warmer weather. Brands like Patagonia prioritize eco-friendly materials such as recycled polyester and organic cotton. They also offer Tencel®, a fabric made from sustainable wood pulp, which provides breathability, keeping individuals cool and comfortable in hotter climates.

Moisture-Wicking and Quick-Drying Fabrics:

In areas experiencing increased heat or humidity, moisture-wicking and quick-drying fabrics are gaining popularity. Synthetic materials like polyester and nylon, engineered with moisture-wicking properties, draw sweat away from the body, facilitating evaporation and keeping wearers dry. These fabrics are now expanding beyond sportswear and outdoor clothing into everyday wear. The North Face, for example, incorporates moisture-wicking and quick-drying fabrics in their sportswear collection, ensuring wearers stay dry and comfortable even in hot and humid conditions.

Insulating and Warm Fabrics for Cooler Climates:

Conversely, regions experiencing colder temperatures due to climate change require garments with insulating and warmth-retaining properties. Natural fibres such as wool and cashmere are renowned for their exceptional insulation properties, providing warmth in chilly conditions. Brands like Icebreaker specialize in merino wool clothing, utilizing its natural insulating properties to keep wearers warm in colder climates.

Versatile and Layerable Fabrics:

Given the unpredictability of climate changes, versatility and layering have become essential in fashion. Fabrics that are easily layered, such as wool and fleece, are ideal for adapting to fluctuating temperatures throughout the day. Innovative textiles, like lightweight thermal materials, provide effective insulation without the bulkiness traditionally associated with warmth. Everlane and other brands offer climate-adaptive fabrics, including breathable linen and lightweight cotton suitable for warmer climates. These fabrics can be easily layered for added warmth or removed as temperatures fluctuate.

Sustainable and Climate-Resilient Fabrics:

In response to climate change, the fashion industry is also exploring sustainable and climate-resilient fabrics. Columbia Sportswear utilizes innovative technologies in their garments, such as Omni-Wick® fabric that wicks away moisture to keep wearers dry in warmer conditions. They also employ Omni-Heat™ technology that reflects body heat back to the wearer, providing insulation in colder climates.

As weather patterns shift, fashion brands are adapting their fabric choices to accommodate these changes. Lightweight and breathable fabrics are favoured in warmer climates, while insulating materials provide warmth in cooler regions. Moisture-wicking and quick-drying fabrics cater to increased heat and humidity, ensuring comfort and practicality. Versatile and layer-able fabrics allow individuals to adapt to unpredictable weather changes. The industry's growing commitment to environmental consciousness drives the exploration of sustainable and climate-resilient fabrics. By embracing these fabric choices, the fashion industry contributes to a more adaptable and sustainable future, ensuring individuals can dress comfortably while navigating the changing climate.