THE ‘SOULS’ OF HER SHOES - STUART WEITZMAN’S STAR-STUDDED TRIBUTE TO WOMEN
BY: JANICE RONAN
American luxury footwear brand, Stuart Weitzman (SW) is known for its high-end shoes, iconic boots, heels and sandals. A go-to choice for celebrities on the red carpet, SW has become a staple in the fashion world for their combination of style, comfort and craftsmanship.
Stuart Weitzman’s latest campaign, HOW LOVELY TO BE A WOMAN, is a visual love letter celebrating the complexity and beauty of today’s modern woman, featuring five high-profile global ambassadors who perfectly encapsulate the spirit of the brand: Aly Raisman (The Athlete Advocate), Christy Turlington (The Model Maternal Health Activist), Issa Rae (The Modern Mogul), Lucy Liu (The Nonconforming Artist) and Ming Xi (The Balancing Beauty). Each brings their own unique style and strength, proving that modern womanhood is all about confidence and individuality.
Image Source: Stuart Weitzman website
The soundtrack is a remixed version of the classic song of the same title from Bye Bye Birdie – further underscoring the film’s message. The re-imagined lyrics play over intimate glimpses into the lives of the multi-hyphenate women reclaiming the 1963 track as a fresh anthem of empowerment.
New York City director Matvey Fiks lends his signature documentary style to the brand’s signature black-and-white aesthetic. The flick captures the pleasures and pressures of everyday life and the constant balancing act women perform – navigating and managing expectations yet standing strong through it all.
The Lovely Global Ambassadors:
ALY RAISMAN - The Athlete Advocate
Aly Raisman is an Olympic medalist and captain of the 2012/2016 gold medal USA Gymnastics teams, sports commentator and author. Aly is a passionate advocate for abuse prevention, changing the discourse in sport and using her platform to promote self-love, mental health and body positivity.
“I hope people remember me for normalizing challenging and taboo topics.”
Aly Raisman, The Athlete Advocate
LUCY LIU - The Nonconforming Artist
Liu is an Emmy-nominated and SAG Award-winning actress, director, producer, mother and visual artist. With a successful career spanning three decades under her belt, she is celebrated for her unique vision and imagination.
“I hope my actions reflect kindness, resilience, and a commitment to making the world a more inclusive place for future generations.”
~Lucy Liu, The Nonconforming Artist
Image Source: Stuart Weitzman website
ISSA RAE - The Modern Mogul
Issa rae is a Writer, actor and producer; she is a mogul on the rise. Rae owns a recording label, a production company, and her own line of Prosecco. She also co-owns Hilltop Coffee + Kitchen, a Los Angeles-based independent coffee chain, and Sienna Naturals, a vegan haircare line.
“Prioritizing and building community - opening doors for others to do the same is very important to me.”
~Issa Rae, The Modern Mogul
CHRISTY TURLINGTON - The Model Maternal Health Activist
One of the “Original Supermodels,” Christy Turlington is a definite icon. A mother of two, Turlington is a popular maternal health advocate using her platform to raise awareness for the cause. Inspired by her own birth experience, she founded Every Mother Counts, a non-profit organization dedicated to making pregnancy and childbirth safe for every mother, everywhere.
“My motto is ‘Be here, now – it keeps me grounded and present.”
~Christy Turlington, Supermodel/Activist
Image Source: Stuart Weitzman website
MING XI - The Balancing Beauty
Ming Xi is an international supermodel and mother of two young children, she continues to inspire with her prolific, jet-setting career. She has also appeared in several films.
“It can get hard to balance work and family especially since my children are still so small, but I power through to make it work.”
~Ming Xi
Each woman stuns in Stuart Weitzman’s iconic styles, from the classic 5050 over-the-knee boots to the sleek, minimal Nudist heels. In celebration, the brand hosted an intimate screening at NYC’s Crosby Street Hotel. Actress Lucy Liu and Lydia Fenet, author of Claim Your Confidence, joined forces for a conversation about owning their strength. The event launched Stuart Weitzman’s ‘Stand Strong Series’ - season-long discussions exploring the real joys and challenges of being a woman in 2024.
“Creating stylish and comfortable shoes that empower women with strength and confidence is the cornerstone of the Stuart Weitzman brand. It's an important time to stand strong as a woman, so we have carefully chosen our new global ambassadors as they embody this strong feminine spirit in their own unique ways. Through their incredible lived experiences, each woman has her own story of inspiration to share, which we hope can spark confidence in women everywhere.”
~Kaisy Mae O’Reilly, SVP, Chief Marketing Officer, Stuart Weitzman
The How Lovely to Be a Woman campaign beautifully embraces the intricate nature of modern womanhood, celebrating the diversity of experiences and perspectives that shape a woman's strength. From athletes to artists, advocates to moguls, each ambassador not only brings their unique story but represents a different aspect of what it means to be empowered. Whether it's Aly Raisman's courage in advocating, Issa Rae’s entrepreneurial spirit, or Ming Xi’s balancing act of career and motherhood, SW recognizes that there is no single path to being a strong woman. Inclusivity is reflected not just in the roles they play, but in their cultural and personal diversity - a tribute to the complexity, resilience, and true beauty of women everywhere.
The iconic footwear collections are available online, in Stuart Weitzman boutiques and at select retail partners.