MARK & GRAHAM UNVEIL BARK & GRAHAM, PUTTING FASHION INTO PAWSITIVE ACTION
By: Prachi Khatri
As much as fashion is an extension of our identity, so are the undeniable bonds with our pets. Social media has really normalized the fact that pets are in fact ‘fur babies’ who not only become part of our families but essentially they are an extension of who we are. This shift has created a surge in pet fashion, which has expanded beyond traditional accessories such as collars and leashes.
Pet owners slowly embraced pet fashion as a way to celebrate birthdays, Christmas photo shoots or other special occasions. In some cased many luxury brands have offered special collections of pet accessories, which has in a way given us an indication that the fashion industry approves pets to be included in the world of fashion. Many pets have become Instagram or Tik Tok famous for their comical reels showcasing content with extravagantly styled looks.
With many luxury brands offering personalized, custom-made products for pets, it has inspired other businesses to dip their tows or - paws into this market. Mark & Graham has launched a new pet collection of over 250 products designed for personalization called “Bark & Graham.”.
This thoughtful collection dedicated to our four-legged friends combines functionality with a touch of sentiment. Launched in 2012, Mark & Graham, a Williams-Sonoma, Inc.-owned brand is known for its monogramming lifestyle products that can be customized and personalized for gifting. The newly launched collection Bark & Graham is designed especially for pets.
A varied selection of products in the collection includes dog collars, custom pet beds and apparel that are all designed to be both functional and beautiful. The full collection can be shopped from markandgraham.com/pet.
A positive pawprint on the world, Bark & Graham's debut is not just about aesthetic but a celebration of the human bond with animals. Each piece is especially designed for pets as a testament to change the world and the way we perceive our pets as family members. Mark and Graham have also dedicated a portion of the collection’s revenue towards animal welfare to ensure even the less fortunate ones received the love and care they need.
The pet collection not only offers luxury but also accountability, as all the products are designed with environmentally friendly materials, highlighting Mark and Graham’s commitment to lowering its carbon footprints.
Customers shopping for Bark & Graham can utilize the new cutting-edge technology online to view all the customization possibilities and may preview the finished product before checking out, giving borrowers the gift of visualization of how a product may look on their pets.
Pet owners are on the rise over recent years as more people are aware of pet shelters and open to adopting/owning pets. The demand for pet fashion, including stylish and high-quality accessories has been increasing, making it a multi-billion-dollar market. Brands like Mark & Graham are harnessing the bond people share with their pets by providing meaningful experiences via chic pet carriers, plush bed sheets, matching accessories, personalized leashes and so much more.
By blending fashion with function and philanthropy, Mark & Graham has set new standards in terms of pet care. It reflects what luxury can mean to pet care and how a small gesture of gifting a personalized pet care product can bring a smile to a pet owner's face, a gesture they will always remember.
Bark & Graham demonstrates that style and substance can coexist and fashion can bring a positive change. This timeless and significant niche was established by honoring pets in such a considerate and opulent manner.