SHE’S JUST A GIRL, MAKING WOMEN FEEL FIRE - ATHLETA x ALICIA KEYS NEW SPRING COLLECTION DROP

By: Janice Ronan  

"It's really about the freedom to be who you are. I love this collection for that." 

~ Alicia Keys 

Alicia Keys, entrepreneur and 16-time Grammy Award winner is no stranger to the style realm, she has repeatedly served major red carpet and inspirational day to day looks, quickly gaining icon status in the music and fashion industries. Keys recently dropped her latest Spring Collection with women’s and girls’ activewear giant, Athleta. Offering fresh, on-trend activewear, in neutral tones, that can also be worn as daily loungewear, ranging in sizes XXS-3X. A fusion of Keys' signature style and Athleta's inclusive designs, each is a limited-run collection, meticulously crafted to empower women to move, breathe, and embrace their inner goddess - helping women to feel confident in their own bodies, and keep them on track throughout their fitness journey.

Credit: Athleta Website

Athleta has rewritten the blueprint for partnerships, prioritizing authenticity and shared values that drive both business and impact, supporting its partners as whole women, beyond their artistic or athletic achievements. Keys joins a roster of influential, like-minded associates, including Simone Biles and Allyson Felix, who bring these values to life.

Their commitment to women's well-being extends beyond fashion. As a certified B Corporation, Athleta highlights inclusivity, sustainability, and social responsibility. Founded in 1998, the brand integrated performance and technical features into its premium lifestyle apparel, designed for women, by women.

 "I think all of the pieces are great for everyday wear. It is about ease and this ability to have the space to think— the space to be you. You don't have to feel like you're overdoing it."

~ Alicia Keys 

This powerhouse partnership has been driving awareness and providing access to women and girl’s well-being through co-created product offerings, impact grants and unique community content since their inaugural launch on International Women’s Day of 2022 and every season since.

The relationship isn’t only about business; it is about fostering a community of empowered women through shared initiatives such as AthletaWell, a digital platform dedicated to women's wellness. Keys frequently engages in meaningful conversations, sharing insights and inspiration with countless women around the world. Through the campaign Within You, the relentless strength of women takes center stage. Through intimate dialogues between Keys and remarkable women, the campaign celebrated their accomplishments and the tools they embraced to nurture their mind, body, and spirit.

Credit: Athleta Website

At the heart of their collaboration is the Power of She Fund grant program, supporting women and girls, particularly in the BIPOC community. Keys plays a significant role in selecting grant recipients and providing mentorship, drawing from her own well-being journey. Creating a trusted, reliable community, and making space to celebrate shared values of impact, authenticity, and empowerment is at top of mind for Keys.

“I think there's a joy of being able to use fashion as your personal expression, as your personal canvas. You're able to just really say what you want to say about your mood, your emotion, your feeling, and you should really honor that. This collection is going to give you a lot of options and a lot of ways to honor the different feelings that you have and express them in a way that you don't have to overthink, but you know you can trust.” 

~ Alicia Keys 

Alicia’s commitment to women's empowerment was palpable throughout her illustrious career. Joining forces with Athleta is a natural extension of this dedication, a celebration of women's strength, resilience, and individuality. Together, they champion inclusivity, body positivity, and the boundless potential within every woman. Keys keeps on fallin’ in love, continuing to redefine the narrative on femininity, proving that true strength lies within every woman. 

Get in on the action with the freshest drops from Athleta X Alicia Keys and level up your wellness game here.