TIGER WOODS LAUNCHES SUN DAY RED AN ATHLUXURY COLLECTION OF GOLF APPAREL
By: Janice Ronan
In the world of golf, Tiger Woods is regarded as the pinnacle of performance, a 15-time major champion and 82-time PGA Tour Winner, it is easy to see why. His reputation for mental toughness marks him as an intimidating opponent and popular fan favorite. In a career that spans almost his entire lifetime, Woods’ accomplishments, titles and records have been synonymous with the red that he sports during final rounds and on Sundays.
Following a split after 27 years, from longtime sponsor, Nike, Woods leaves behind the swoosh but brings along his signature color – leading us to his latest venture, a partnership with TaylorMade (TM), creating a collection of golf apparel, accessories and shoes entitled, Sun Day Red (SDR). Woods originally joined forces with TM in 2017 through a multiyear equipment endorsement deal. He worked with the company to develop the P·7TW irons and was also instrumental in the development of TM’s Milled Grind wedge line with custom Tiger Woods grinds.
The SDR brand’s ingenious name stems from Woods’ iconic final-round ensembles, which originate from his mother, Kultida, who told him red was his power color. This stuck with him ever since. The logo is an elongated tiger with 15 stripes – one for every major championship Woods has won throughout his career. Woods is a prodigy, father and entrepreneur who understands sport fashion, sportsmanship and luxury like no other.
Image Source: SDR website
"What happens when we win another major championship? We're going to have to redo the trademark!”
~ Tiger Woods
Developed and rooted in golf, SDR is designed for those who lead an active lifestyle and are on the look-out for elevated attire that can take you from the course, gym, office and anywhere their busy life takes them. It is much more than just athletic wear, it is a mindset. Seams, stitches and folds are sewn with the same intent, meticulousness, care and unwavering focus that has defined Tiger’s legendary career. Created to shift your confidence to compete both on and off the course. The brand wants the consumer to carry the legacy of a champion and become part of the SDR story.
Image Source: SDR website
When you wear the legacy of a champion, your mindset shifts. Sport is all about skill, confidence and a willingness to learn from Coaches. The collaborative brand is offering something unique, a chance to wear the inspirational story that started with a young Black athlete who broke as many barriers as he did records.
"I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed, there are things that I could tell you that no one knew I was doing over the years. I'm ready to share those secrets with the world. Personally, I have loved wearing the products, I am ready to see our brand proudly embraced all over the world.”
~Tiger Woods
The Hunt, which was the first men’s release, was a sneak peek of the colors he wore at the PGA Championship at Valhalla in Louisville, KY. Key pieces are the Training Dry Hoodie, and the 3D Lightweight Hoodie - a knit piece with seamless construction allows Woods to easily transition from the green to television studio and charity functions. Hoodies will retail for $150 and are available online.
“The outpouring of support from our fans has exceeded our wildest dreams. We are excited for everyone to experience firsthand the exceptional quality of Sun Day Red apparel.”
~ Brad Blankinship, President, SDR
Additional menswear releases have been dropped and a small women’s collection will be available next year with a full launch planned for 2026. Footwear and kids’ lines are also in the works. SDR aims to broaden its presence in key markets outside of North America through wholesale expansion. SDR is the perfect way to fashionably achieve the top of your game. Life doesn’t always offer eagles and mulligans on the green but you can tee up in an elevated fusion of style and sport knowing that the legend Tiger Woods himself inspired your fairway fashion.