WHY CELEBRATING WOMEN’S BEAUTY THROUGH SWIMWEAR MATTERS
By: Zibah Olabode
Amidst the vibrant landscapes of Mexico, particularly in her hometown of Sonora, Paola Amador embarked on a journey to redefine swimwear. Inspired by the nation’s picturesque beaches and her own global travels, she envisioned designs that would celebrate the beauty of every woman. Today, Paola Amador Swimwear stands as a testament to innovation, quality, and elegance, offering pieces that go beyond fashion to empower and uplift.
Amador started working with local seamstresses when she was 12 years old to create clothing that she loved for herself until she finally moved to Guadalajara to study fashion at the age of 19. After her studies, she couldn’t find her dream job or her dream clothes, so she set out to create both.
Source: Paola Amador Swimwear
Paola Amador Swimwear was defined when she posted pictures of her designs on social media and got a lot of positive reactions. Although the pictures were not professional, people were interested in her designs.
Within the next 15 years, Amador has put in a lot of work towards creating an inclusive brand offering swimwear designs that are elegant and versatile for all body types.
According to Amador, her success is attributed to the fact that she creates sustainable and classic designs that stand the test of time and seasons, which ensure that her designs are authentic and do not follow trends.
Amador’s creations are renowned for their simple yet meticulously executed lines, seamlessly adapting to diverse body types. By blending architectural elements with delicate details like bows, ruffles, and ribbons, each piece exudes a unique charm. The brand’s commitment to handcrafted excellence ensures that every swimsuit is not only stylish but also durable.
Beyond aesthetics, Paola Amador Swimwear is deeply committed to sustainability and inclusivity. Swimwear is more than just a fashion statement—it is a symbol of confidence, self-expression and empowerment. For many women, shopping for a swimsuit can be an emotional experience, often tied to body image concerns. It is a very vulnerable experience to try on such form-fitting and revealing apparel while assessing how you will feel on display in a public setting. By offering designs that embrace and enhance natural beauty, Paola Amador Swimwear seeks to shift this narrative.
Source: Paola Amador Swimwear
A well-fitting or striking swimsuit design can make all the difference in how a woman feels at the beach or by the pool. Instead of focusing on whether or not people are judging your body, many women welcome the attention of flattery from compliments on wearing a beautifully designed swimsuit. Amador has tapped into this by offering unique swimwear with bold patterns, tailored cuts, ruffles, puffy shoulders, open backs and a very popular collection of ‘Mommy + Me’ matching sets.
The brand also offers customization options, ensuring every woman finds her perfect fit. This allows every woman to feel connected to confidence.
A more sustainable and thoughtful approach is important to Amador. Handcrafted in Mexico, each piece is made with "AMOR for EveryBODY," embodying a global appeal while honoring its roots. With handmade processes and made-to-order options, fabric waste is at a bare minimum.
Amador also believes that sustainability is synonymous with inclusivity; she believes that all bodies are beautiful, and she is committed to creating designs that bring out the beauty in all bodies. According to Amador, inclusivity is the future of sustainability.
“We become sustainable when we offer women of all shapes and sizes the opportunity to feel confident and beautiful.” - Amador.
Source: Paola Amador Swimwear
In growing a worldwide brand, Amador admits that adapting to the preferences of different beaches worldwide presents challenges. For instance, while thongs may be popular in Portugal, they might not be preferred in Mexico. Staying true to inclusivity, they design collections with diversity in mind.
While running a world-class fashion brand the sustainable way might be difficult, Amador focuses on the positive aspects of her journey and draws inspiration from her family, especially her children. “Their presence reminds me of the importance of quality craftsmanship and sustainability.”
Swimwear should be more than just something to wear—it should be an experience that enhances self-esteem and celebrates individuality. Paola Amador Swimwear leads by example, inspiring other brands to embrace diversity and prioritize sustainability.