PHILANTHROPIC FASHION: HOW THESE SMALL BUSSINESES ARE SHOWING PURPOSE AND PASSION

By: Madison Vessie

The fashion industry is a multi-billion dollar industry that significantly impacts the global economy. In recent years, a new trend has emerged in the world of fashion: philanthropic fashion. Philanthropic fashion refers to fashion businesses that are not only concerned with making a profit but also with making a difference in the world. These businesses aim to positively impact society through their products, practices and charitable giving.

Philanthropic fashion businesses differ from traditional fashion companies in their purpose and values. While traditional fashion companies focus on profit maximization and market dominance, philanthropic fashion businesses are driven by a passion for creating awareness and having a claim to providing change and solutions. These businesses use their platform to educate consumers about important social and environmental issues and to generate financial support for causes they care about.

One of the key ways in which philanthropic fashion businesses demonstrate their purpose is through their product offerings. These businesses often create products that are not only stylish and fashionable but also serve a higher purpose. For example, some companies offer products made from sustainable materials, such as organic cotton or recycled polyester, to reduce the environmental impact of fashion production. Others offer products that support local artisans and help preserve traditional craftsmanship. By doing so, these businesses are able to create products that not only look good but also do good. In addition to their product offerings, philanthropic fashion businesses often engage in charitable giving. Many of these businesses donate a portion of their profits to organizations and causes that align with their values. This can include everything from supporting environmental conservation efforts to providing education and healthcare services to underserved communities. By giving back in this way, these businesses are able to have a direct impact on the world and make a difference in the lives of others.

Another way in which philanthropic fashion businesses demonstrate their passion is through their business practices. These businesses often prioritize ethical and sustainable production methods, fair labor practices, and transparency in their supply chain. By doing so, they create better products and set a positive example for other companies in the industry.

One brand that does philanthropic fashion exceptionally well is Local Laundry. Local Laundry is a Canadian clothing company that was proudly founded in Calgary. Their goal is to make garments that are both comfortable and charitable. This brand is well-known for its commitment to building a community into its business through collaborating with socially and environmentally-minded local charities and has been a leader in the philanthropic fashion movement

Another brand that is a leader in the philanthropic fashion movement is The Peace Collective. This Toronto-based brand is famously known for its “Home Is Toronto'' shirts. Their garments are 100% Canadian built and made from materials grown by non harmful pesticides or fertilizers, making them healthier for our planet and ourselves. They have been able to donate over $400,000 to many different charities that focus on helping many communities, from mental health to food banks. The Peace Collective is demonstrating that it is possible for a fashion company to be both profitable and impactful. 

Philanthropic fashion businesses are a new and exciting trend in the fashion world. These small businesses are demonstrating a commitment to making a positive impact on the world through their products, practices, and charitable giving. They are a testament to the idea that fashion can be more than just a way to express oneself; it can also be a powerful tool for creating positive change in the world. By focusing on purpose and passion, philanthropic fashion businesses are helping to build a better and more sustainable future for us all.

We hope to feature some really unique philanthropic fashion brands in the future to help our readers learn more about how they can make a difference through fashion.