GENDER NEUTRAL FRAGRANCES, BREAKING THE LONG OVERDUE NORM

By: Madison Vessie

For ages, fragrances have been confined within a binary framework—'feminine' or 'masculine,' a dichotomy shaped by societal views and stereotypes surrounding genders. Certain scents, like florals and fruits, were seen as delicate and suited for femininity. On the other hand, woody, and spicy notes were marketed as masculine.

Today, a new wave of fragrances challenges traditional gender-specific scents, allowing individuals to explore a wider range and use fragrance as an artistic medium for self-expression. In this changing landscape, a revolution driven by the recognition of gender diversity challenges established norms. The gender-neutral movement questions the necessity of conforming fragrances to gender binaries, leading to a surge of gender-neutral scents that liberate themselves from societal expectations, offering an open canvas for free expression. These fragrances redefine outdated definitions, transcending the confines of femininity and masculinity to instead embrace individuality. Within these scents, a symphony of diverse notes blends harmoniously, moving beyond traditional gender associations. Each spritz becomes a moment to embody authenticity without reservation.

Credit: @scentspiracy

Fragrance houses, designers, and consumers are collectively propelling this transformative shift, rewriting the industry's rulebook. Yet, this movement signifies much more than a passing trend. It embodies a profound societal transformation—a celebration of diversity and unapologetic authenticity. Find a new scent below for yourself, introducing three distinct unisex fragrances, each catering to different price points, yet united by their commitment to inclusivity and self-discovery.

TokyoMilk "Everything & Nothing”

"Everything & Nothing" by TokyoMilk is a fragrance that combines sweet and floral notes to create a complex and intriguing scent. It features notes of sweet orange, pressed petals, and desert moss. The citrusy sweetness of the orange blends harmoniously with floral elements, while the desert moss adds an earthy depth to the composition. This multifaceted scent is designed to be accessible to all genders, embracing the idea that scent preferences transcend traditional gender boundaries. TokyoMilk's packaging and branding often showcase whimsical and artistic designs, emphasizing individual expression. The brand joins the conversation on inclusivity by offering a diverse range of scents and visuals that resonate with a broad spectrum of identities. The 1.6 oz (47.3 ml) bottle of "Everything & Nothing" Eau de Parfum is priced around $52 USD

Boy Smells "Tantrum”

“Tantrum” by Boy Smells is a fragrance that embodies a captivating and unique scent profile. The fragrance opens with peppercorn and mint top notes, followed by a refreshing twist of bergamot and galbanum. At its heart, cedarwood, orris, and vetiver base notes provide balanced warmth. The symphony combines a sense of freshness with a grounding depth, resulting in a captivating aroma that attracts a range of preferences. The brand "Boy Smells'' has strategically marketed their scents as gender-neutral by challenging traditional fragrance stereotypes and embracing a more inclusive approach. They reject traditional labels through diverse names and compositions, aiming to transcend binary marketing. As a part of their commitment to inclusivity, "Boy Smells'' is actively engaging in conversations around diversity and representation. They have collaborated with LGBTQ+ organizations and artists, creating platforms for discussions that foster inclusivity and acceptance. The 2.2 oz (65 ml) bottle of “Tantrum” is priced at $98 USD.

Le Labo "Santal 33" Eau de Parfum

Le Labo's "Santal 33" is a renowned gender-neutral fragrance known for its woody and aromatic profile. The scent combines sandalwood, cardamom, and ambrox notes to create a complex and versatile aroma. Le Labo's fragrances are often marketed as unisex, emphasizing individual preference over gender norms. The brand's packaging is minimalistic and its focus on craftsmanship appeals to a broad audience. Le Labo's dedication to inclusivity extends beyond its unisex approach. The brand is known for its customizable fragrances, encouraging wearers to engage with the creation process and find a scent that resonates with their unique identity. This approach aligns with their philosophy that personal preferences and individuality should drive the fragrance experience, fostering a conversation that challenges traditional conventions and promotes a more inclusive olfactory landscape.nThe 1.7 oz (50 ml) "Santal 33" Eau de Parfum is priced at approximately $200 USD.

In an era challenging traditional norms, fragrances transcend binary confines, embracing a spectrum of identities. This movement isn't just about scents; it's about celebrating diversity and authenticity. As we venture into gender-neutral fragrances, we explore an aromatic voyage of self-expression. These unisex fragrances embody a movement that encourages us to revel in our authenticity.

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