ANY WEAR, ANYWHERE JAL’S SUSTAINABLE RENTAL PROGRAM TAKES FLIGHT
by: Janice Ronan
“Traveling light is the key to a stress-free journey,” and Japan Airlines (JAL) along with the Sumitomo Corporation are taking this adage to a whole new level with their new sustainable wardrobe rental program entitled, “Any Wear, Anywhere.”
You can now board a plane with nothing but a passport, and the knowledge that a curated circular wardrobe for an entire trip awaits at your destination. JAL is flipping the script on traditional packing - the future of jet-setting is cleared for take-off, where your wardrobe can be as light as your spirits, fashion choices are as limitless as the open skies and excess baggage is just a pun waiting to happen.
This advanced pilot project is available to tourists and business travelers voyaging to Japan by JAL until August of 2024, offering travelers the option to pre-select their clothing needs way in advance. Conscious choices reign supreme, and are available based on style preference, season, and travel itinerary, coinciding with the global wave of sustainable living.
Simply, visit the Any Wear, Anywhere reservation site to get started:
Select your desired clothing set: Choose from a curated selection tailored to the season and purpose of your visit to Japan.
Complete the reservation: Input your JAL flight booking details, along with your preferred pickup and return dates and destination.
Board and fly: Travel with less baggage on JAL-operated flights to Japan
Collect and return: Retrieve and return your reserved clothing set conveniently at your accommodation.
This initiative aligns perfectly with JAL's ‘Vision 2030’ strategy, which centers around creating a ‘safe and secure society’ supporting a sustainable future with ESG (Environmental, Social, and Governance) principles as its foundation. The Sumitomo Corporation is no stranger to forward-thinking ventures. With their focus on ‘Beyond Mobility’ - they are constantly evolving to meet the demands of the future. The Any Wear, Anywhere service, born from their 0 → 1 Challenge, illustrates their commitment to adapting and offering new value in a rapidly changing world.
In providing the service, the Sumitomo Corporation takes on a multifaceted role; they are the architects behind the reservation system, ensuring a consistent, seamless, and enjoyable experience for travelers. Through strategic partnerships with eco-conscious brands, WEFABRIK, who is on a mission to combat the environmental havoc wreaked by fast fashion, is instrumental in the sourcing of garments. Hakuyosha, an innovator in the Japanese cleaning industry, ensures the clothing stays fresh and eco-friendly. Together, they manage the intricate process of sourcing, laundering, delivery, and pick-up of the rental clothing directly to and from visitors’ accommodations, whether it is a swanky hotel or cozy Airbnb. All wardrobe options up for grabs are chosen from surplus fashion stock and previously cherished garments.
The airline industry is no stranger to increased scrutiny for its carbon footprint. While commercial aviation accounts for approximately 2% of global carbon dioxide emissions, it is essential to recognize that even seemingly modest percentages have a substantial environmental impact. JAL's efforts exemplify how informed decisions and creative solutions can transform travel while advocating for a greener existence. They are closely monitoring changes in checked baggage weight and precisely calculating the reduction in carbon dioxide emissions resulting from the service's lighter airplane loads.
As the trial unfolds, the promise of joint efforts that cater to customer needs while simultaneously generating environmental value shines brightly on the horizon. The world of travel is ever evolving, and Any Wear, Anywhere is leading the way, swiftly taking the aviation industry to new heights.
Next time you embark on a journey to discover the beauty of Japan, leave the luggage behind, and embrace the world of travel where fashion knows no boundaries. Fly high, travel light, and let Any Wear, Anywhere redefine your jet-set experience.
Image Source(s):
JAL Media
istockphoto